Three decades of pocket monsters, and the celebration just keeps coming. Among the avalanche of 30th anniversary merchandise — card sets, plushies, even those clever Japan-only carry-on bags with a window for showing off your favorite stuffie — CASIO has quietly slipped in something that wearable-watch fans and Pokemon collectors can both get behind: the GA-110PKM-7AJR, a G-SHOCK built to mark the milestone.
This is not a subtle slab of resin. The design leans into the franchise’s signature palette, splashing red, green, and blue accents across the case and dial — a nod to the colors that have defined Pokemon games since the very beginning. The subdial sitting at the 9 o’clock position is styled after a Poke Ball, and the watch hands are shaped like Pikachu seen from behind, ears and all. It is the kind of detail that rewards a second glance.
The band is where the fan service goes into overdrive. CASIO has filled it with artwork depicting 30 Pokemon, spanning all the starter generations alongside the franchise’s most recognizable faces — Pikachu, Eevee, and Mew turn up on the band keeper. Flip the watch over and you will find an exclusive 30th anniversary emblem engraved on the case back, a quiet flourish only the wearer gets to enjoy.
What makes this collaboration land is the same instinct behind the best anniversary merch: it works as a real product first and a tribute second. The GA-110 platform is one of G-SHOCK’s most beloved silhouettes, known for its bold analog-digital layout and rugged build, so the Pokemon styling sits on a watch people would happily wear regardless of the licensing.
- Model: GA-110PKM-7AJR by CASIO
- Price: ¥33,000 (approx. US$225)
- Design: Red, green, and blue accents; Poke Ball subdial at 9 o’clock; Pikachu-shaped hands
- Band: Artwork featuring 30 Pokemon, including all starter generations, Pikachu, Eevee, and Mew on the band keeper
- Case back: Engraved 30th anniversary emblem
Pre-orders opened on July 1, 2026, with the watch scheduled to release on July 10, 2026. The asking price sits at ¥33,000, which works out to roughly US$225 — a fair ticket for a collaboration that bundles G-SHOCK’s durability with a thoroughly thought-out homage.
As is so often the case with Pokemon merchandise, the obvious caveat is availability. The JR suffix on the model name marks this as a Japanese-market release, so fans elsewhere may once again find themselves eyeing import options. Still, for a 30th birthday gift to yourself, there are far worse ways to wear your fandom on your sleeve — or, in this case, your wrist.
