Four decades after Fujifilm popularized the point-and-shoot-and-toss camera, the QuickSnap line refuses to fade to black. To celebrate its 40th birthday, Fujifilm has rolled out two new one-time-use analog cameras that lean into very different moods: one moody and monochrome, the other built to survive your next pool party.
The Fujifilm QuickSnap Black and White is the nostalgia play. It arrives preloaded with a 27-shot roll of ISO 400 black-and-white negative film, ready to turn ordinary afternoons into grainy, contrasty keepsakes. Optics are gloriously simple: a fixed-focus 32mm f/10 plastic lens paired with a 1/140s shutter. There’s a built-in flash with an effective range of roughly 1–3 meters, so dim rooms and after-dark portraits aren’t off the table. No menus, no settings, no second-guessing — just wind, frame and click. It carries a manufacturer’s suggested retail price of US$22.90.
The second model, the Fujifilm QuickSnap Active, trades artful shadows for splash-proof adventure. It ships in a protective housing with a wrist strap and is rated waterproof up to 35 feet below the surface, making it a candidate for snorkeling trips, water parks and rainy hikes where you’d rather not risk a phone. Loaded with brighter ISO 800 color negative film to cope with murkier underwater light, the Active skips the flash entirely. It replaces Fujifilm’s current waterproof QuickSnap and lists for US$24.75.
Both cameras were announced on June 30, 2026, and neither is on shelves just yet. Fujifilm has slotted availability for fall 2026, so anyone hoping to shoot the summer on film will need to plan ahead or stick with the existing lineup.
- QuickSnap Black and White: 27-shot ISO 400 B&W negative film, 32mm f/10 fixed-focus lens, 1/140s shutter, built-in flash (approx. 1–3 m), US$22.90
- QuickSnap Active: ISO 800 color negative film, waterproof to 35 feet, protective housing and wrist strap, no flash, US$24.75
It’s a fitting way to mark 40 years of a product that stubbornly outlived predictions of its demise. In an era when every phone shoots crisp, instantly shareable images, the appeal of the QuickSnap is almost defiantly analog: a limited number of frames, no preview screen and that little dose of suspense until the roll comes back. Fujifilm clearly reads the room — younger shooters have rediscovered film’s tactile charm, and these two additions cover both the aesthetic and the adventurous ends of that revival.
